Our Web Analytics service is an essential solution to measure your website's data and gain unique customer insights.
With important information about your site's visitors, you can optimise your web content and adjust your ads accordingly.
You might have some idea about the number of visits your website receives - through some web tools - but wouldn't you love to know where these visits are coming from? What devices they use? Which pages on your website they were mainly interested in? And if they reached your website through an ad or using a search engine?
With our Insights service, you will get to know all of this about your visitors, and much more!
For our loyal customer Sally, from "White Gowns and Promises", moving the business entirely to an Online Store was exciting and challenging. When Sally came to us a year after the launch of her website, she was facing trouble in not getting enough buyers to her beautiful gowns although there were a reasonable constant number of visits every month, but these visits rarely converted into an actual sale, this was a bit dazzling for her as she has hired a company to do a Paid Ads campaign.
After our Analytics team analysed her website, including per-page analysis, we found out that over 50% of visits are coming from male visitors, 35% of visits came from countries her business doesn't operate in, and 55% of the female visitors were either under the age of 18 or over 45, also most visits were coming from networks and websites with no actual relation to female beauty or weddings. This, in addition to other detailed data was a clear indication of bad targeting, and both Sally and us knew something needed to be done!
visits from women -48%
visits from women aged 20-45 -22%
visits from eligible countries -65%
visits from related networks -38%
That is when our expert "Paid Ads" guys stepped in. After fully understanding Sally's business requirements and the Analytics report we prepared, we started targeting the more logical audience, which was women, between the ages of 20-45, who are living in Australia, Europe and other regions were the business operates. These ads were displayed in networks that had a massive number of such audience like Facebook, Twitter, and Google. Also, specific keywords were targeted when people search for related phrases on search engine, such as: "wedding dress", "affordable dresses", "amazing designer dresses", etc.
With Sally's dedication, and our help, her business is now flourishing and conversion rate has gone 5 times higher.
visits from women -81%
visits from women aged 20-45 -61%
visits from eligible countries -96%
visits from related networks -79%
Our Analytics service is a great way to understand your visitors' interests, technology they use, demographics, and location. And these are just a few of the metrics we provide.
A consultant will contact you shortly to discuss your website needs